Thursday 15 November 2012

Creative Lighting & Identity Design Principles



Strong creative lighting is used in this display, throught the bright white neon light in the middle. All the glass and white color surrounding the display helps reflect light from the white neon lit apple and the light from the lamps outside the display. The display gives you a cool, natural, intense and modern feeling. The intensity of the display attracts customers from afar, it also sparks curiosity to find out what else is in the display; even though it is a pretty simple display.
-Tumelo C.

http://idowindows.wordpress.com/category/fashion-49/history-of-visual-merchandising/

2 comments:

  1. This is so interesting! First off, I like the size of it it is so big. Then after you marvle at the size a person wants to figure out how and what kind of lights they used to suspend the apple in mid air. It is centred which gives the display balance from whichever angle it is approched. I like it!

    Brianna

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  2. This is so bright and breathtaking. It surely would make someone stop and have a look to what is all going on.
    - Eva

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