Theory of Intensity

This display shows a strong green color, which gives the viewer a clean, earthy & natural  feel  when looking at it. A Design principle present is balance.   

http://the-creativity-window.com/2012/06/5-surefire-visual-merchandising-ideas/

This store display shows a significant amount of intensity. It portrays this intensity through the powerful red color it posseses.  The red color gives the viewer a feeling of warmth, comfort & intensity. A design element thats slightly present in the display is line (Leaves on the flower, the chain links & and the back walls corner lines).
http://the-creativity-window.com/2012/07/autumn-fall-window-display-ideas/By: Tumelo Chiwele